General
Five Easy Steps to a Loyalty Program
We have seen a major increase in big companies offering
Loyalty and Rewards programs through the help of apps in the last couple of
years like McDonalds, Nike, and Vodacom. No matter the size of your company it
can offer several benefits for you and your small business.
Benefits of a Loyalty Program:
- Increased
Sales and Revenue
- Increased
Foot and/or Web Traffic
- Customers
are less likely to shop around
- Increase
in Purchases per Customer
- The
program can be suited to your company's needs and budget.
- Generally
inexpensive
We get it though for a small business an app may
be out of your financial reach, enter the good old stamp card formally known as
a punch card. These cards have been around forever and there is a good reason
for that. It is a really easy and expensive way to jump on the loyalty and
rewards bandwagon.
Here is how you can get started in 5 easy steps:
- Decide
what deal you want to offer to your clients. This can be buying multiple
of the same or similar products and they get rewarded with a free or
discounted product when the card is fully stamped or Discount or free
product on the amount spent. TIP: Keep the program simple and easy for
your customers to understand and participate in. The main focus should be
to get repeat business.
- Design
your cards, it is really easy to do as Canva.com has some great templates
that you can use for free. If you want to leave it in a professional's
hand, printcrowd.com offers a design service, we
have a few designers helping us with this effort so after you tell us more
about your design needs online we link you with the designer that best
suits your look and feel. TIP: Keep in mind when designing the card, it
should be able to fit in a wallet, another great tip is to put a QR Code
on the Card so they can scan and pay while standing in line.
- You
might think it is easier and cheaper to use your own printer, but this is
where you should not try and cut corners. You want your paper to be
durable in order for it to last in your customers' wallets, you want them
to be reminded of your brand each time they open their wallet and this can
be achieved by high-quality printing on durable paper. Using a service
like Print Crowd makes it easy with a 3 step
system where you get an instant quote, upload your artwork, and pay all
online. You can then track your order until it is delivered to your door,
turnaround time is also very fast and best of all it is affordable. TIP:
Use BOOST500 when checking out to get 500 cards for only R299. While
ordering why not throw in a poster to advertise your new program.
- Use
Social Media and Printed Materials to boost the awareness of this program,
get excited, and share that excitement with your customers. When a
customer gets their reward post about it and encourages them to post about
it too. TIP: Use the story section on your Social Media
- Upsell!
Always educate and inform your customers about other products that they
may find appealing or benefit from. TIP: When you truly want to educate
and help your customers make a buying decision it will not come off as
pushy.
So get going, start today! Turn your customers into Brand
Ambassadors by incentivizing them and rewarding them for their Support. Happy
Stamping!
